The Importance of a Multi-Channel Marketing Program
In today’s fast-paced, digitally connected world, a single-channel marketing approach is no longer enough to capture and convert buyers. Just like diversifying a financial portfolio, an omnichannel marketing strategy ensures that your brand is present, active, and engaged across multiple platforms, meeting your audience wherever they are in their buying journey. The modern buyer interacts with a brand an average of 20-30 times before making a purchase. These touchpoints span various channels, from websites and online ads to email campaigns, social media interactions, and beyond.
Key Topics Discussed
- The Power of Multiple Channels
- Buyer Behavior Insights
- Integrating Your Approach
- Measuring Success
This session will dive into the critical elements of an omnichannel strategy, providing you with actionable insights to amplify your marketing efforts and create meaningful connections with your audience. Whether you’re looking to expand your presence, boost engagement, or drive sales, embracing an omnichannel approach is the key to long-term marketing success.
About Devon Hoffman
Devon joined Site-Seeker in 2016 as a digital marketing assistant. His creativity has driven his ability to create custom, client-focused content. He now supports a number of facets throughout the company, holding the position of Digital Marketing and Sales Specialist Team Lead. In addition to finding new partners for Site-Seeker to provide services for, he manages his own accounts and offers marketing support to various Organizations and Associations Site-Seeker belongs to. Devon prides himself on being able to wear a number of hats and support various projects and clients. These projects can range from graphic design, content creation, lead nurturing, online advertising, and marketing plan creation. Devon has his bachelor’s degree in Web Development (from SUNY Cobleskill) and a prior career in the retail, tourism, and event management industry.
