The Wild Wild West of Marketing Technology
In today’s digital age, marketing success relies on two critical elements: a well-crafted strategy and the right tools to execute it. Business leaders are often overwhelmed by the sheer volume of marketing technologies available, leaving many asking, “What am I missing?” or “Where do I start?” This uncertainty can stall progress and make it difficult to achieve goals efficiently. This session provides a roadmap for navigating the complex world of marketing technology, equipping business leaders with the knowledge and confidence to build a modern, effective tech stack.
Key Topics Discussed
- Suggested Marketing Tools
- The Power of Automation
- Integrating Your Systems
- Strategic Program Development
- Bridging the Knowledge Gap
Whether you’re looking to optimize your current marketing efforts or starting from scratch, this session offered practical insights and actionable advice to help leaders demystify digital marketing technology and leverage it for maximum impact. Don’t let the fear of the unknown hold you back—unlock the tools and strategies you need to succeed in today’s competitive marketplace.
About Brian Bluff
Brian co-founded Site-Seeker with his brother Eddie in 2003. He loves charts, tables, graphs – not necessarily in that order. Before becoming an entrepreneur, Brian earned his bachelor’s in microelectronic engineering at RIT and spent several years in the United States Navy. He went on to work for some of the country’s most successful companies including Pfizer, M&T Bank, and PAR Technology, where he held several vice president positions. Now in his role as CEO at Site-Seeker, Brian continues to help strategize on client accounts and supports our sales efforts. He also shares the secrets of digital marketing on the national stage.
