Cat® Lift Trucks Keeps the Rodeo Running for 21 Years as the Official Lift Truck Provider for the Houston Livestock Show and Rodeo™
HOUSTON (Mar. 4, 2025) – Mitsubishi Logisnext Americas, the exclusive manufacturer and provider of Cat® lift trucks across North, Central and South America, proudly marks its 21st consecutive year as the Official Lift Truck Provider for the Houston Livestock Show and Rodeo™. For more than two decades, Cat Lift Trucks and its local dealer, Darr Equipment Co., have powered the operations of the world’s largest livestock exhibition and rodeo. This annual event, drawing more than 2.5 million visitors and 30,000 exhibitors, is a Houston tradition celebrating the best in agriculture, entertainment and Western heritage.
“The partnership between the Houston Livestock Show and Rodeo and Cat Lift Trucks has been instrumental in keeping our event running year after year,” said Dr. Chris Boleman, president and CEO of Houston Livestock Show and Rodeo. “For 21 years, their reliable equipment and dedicated team have played a significant role behind the scenes, ensuring a seamless experience for our staff, exhibitors, and guests. We are grateful for their continued commitment and look forward to another successful year together.”
As the Official Lift Truck Provider, Cat Lift Trucks, along with Darr Equipment Co., will supply more than 200 Cat Lift Trucks to support the setup, daily operations and teardown across the 300-acre complex. Darr Equipment Co.’s technicians will also be on-site throughout the event, providing daily service and maintenance to keep operations running efficiently.
“It’s a privilege to be a part of an event that means so much to the Houston community,” said Ross Vanderlaan, Vice President, Corporate Planning at Mitsubishi Logisnext Americas. “Each year, our team works tirelessly to ensure everything runs smoothly, from preparing livestock areas to setting up entertainment stages. We take great pride in contributing to such a historic event and helping create memorable experiences for attendees.”
Beyond the operational support, Cat Lift Trucks remains committed to investing in the next generation through its longstanding scholarship program. Since its launch in 2005, the Cat Lift Trucks scholarship program has awarded $145,000 in educational assistance to 29 outstanding Houston-area high school seniors pursuing a four-year degree related to the material handling industry. This year’s winner will be awarded a $5,000 scholarship to go towards their higher education.
The 2025 Houston Livestock Show and Rodeo will begin Tuesday, March 4, 2025, and run through Sunday, March 23, 2025. For more information on Cat Lift Trucks, visit www.logisnextamericas.com/cat.
About Mitsubishi Logisnext Americas
Mitsubishi Logisnext Americas Inc., and its group companies have helped customers Move The World Forward for over 100 years. A technology-driven manufacturer, Mitsubishi Logisnext Americas offers scalable solutions from material handling to automation and extensive fleet support. Headquartered in Houston, Texas, its complete portfolio of advanced solutions spans across five leading brands – Mitsubishi forklift trucks, Cat® lift trucks, Rocla AGV Solutions, UniCarriers® Forklifts and Jungheinrich® warehouse and automation products. All products are backed by an extensive dealer network offering industry-leading customer service and product support. Mitsubishi Logisnext Americas is a wholly-owned subsidiary of Mitsubishi Logisnext Co. Ltd. For more information, visit www.LogisnextAmericas.com.
About Cat® Lift Trucks
Cat® lift trucks is one of the most trusted forklift brands in the World. For more than 55 years, customers have relied on the Cat lift trucks brand for quality and reliable forklifts backed by exceptional service and support through its trusted dealer network. With capacities ranging from 2,500 to 15,500 pounds, Cat Lift Trucks delivers fuel-efficient lift trucks for greater productivity and advanced electric forklifts with longer run times and a lower total cost of ownership. Cat lift trucks are manufactured and distributed by the Mitsubishi Logisnext Americas group, one of the largest lift truck manufacturers in the World. For more information, visit www.logisnextamericas.com/cat.
About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $630 million to the youth of Texas and education. The 2025 Rodeo is scheduled for March 4 – March 23. The 2025 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 27 – March 1. For more information, visit rodeohouston.com, download the RODEOHOUSTON app and follow @RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.
