Marketing Strategies by Rob Polich
In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, interviews Rob Polich to explore the evolving role of marketing in the material handling industry. Rob shares insights on crafting effective go-to-market strategies, focusing on customer needs, and adapting to changes in the marketing landscape. The discussion highlights how companies can leverage modern marketing techniques to differentiate themselves and stay competitive.
Key Topics Discussed
- Evolving Marketing Roles
- Customer-Centric Strategies
- Embracing Digital Marketing
- Metrics for Success
- Adapting to Industry Trends
About Rob Polich
Rob Polich is the Vice President of Sales & Marketing at Superior Fabrication. With over 20 years of experience, Rob is a strategic leader with a history in developing and executing innovative sales, marketing, and go-to-market strategies across diverse sectors, including manufacturing, contract fabrication, and highly engineered products. Alex has a passion for fostering diverse, insightful teams that excel in competitive markets by executing effective plans, optimizing marketing initiatives, and delivering exceptional customer relationship management in the material handling industry.
