In the latest episode of the MHEDA Talks podcast, Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Rob Polich, VP of Sales & Marketing at Superior Fabrication, about the changing role of marketing, developing go-to-market strategies, focusing on the customer, and more.
The MHEDA Talks podcast series features interviews with industry thought leaders on issues and trends affecting MHEDA members. This series is part of MHEDA’s Material Handling Masters podcast channel where you can hear industry economic insight, trends and MHEDA member perspectives to help you improve business operations and stay relevant in a changing industry. Listen and subscribe to the Material Handling Masters channel at www.mheda.org/podcast or your favorite podcast service.
About The CX Edge
The CX Edge was created to serve the B2B community by developing and executing customer experience strategies that focus on your primary business objectives of increasing profitability by retaining and acquiring new business. Find out more at cx-edge.com.
About MHEDA
The Material Handling Equipment Distributors Association, www.mheda.org represents over 600 member companies representing thousands of individuals across North America that distribute, service, install and manufacture all types of material handling equipment and related technologies serving the warehousing and distribution industries.
