MHEDA TALKS

AI Tools for Marketing

About This Episode

Discover how AI tools are transforming marketing strategies in the material handling industry with insights from Brian Bluff on MHEDA Talks. This episode covers the latest AI-driven technologies, tools, and techniques that can enhance marketing efficiency, personalization, and ROI.

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AI Tools for Marketing by Brian Bluff

In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, interviews Brian Bluff about the transformative impact of Artificial Intelligence (AI) tools on marketing strategies. They discuss how AI is reshaping the digital marketing landscape with content creation, SEO, data analytics, and more. Brian shares practical advice on leveraging AI tools while recognizing the potential pitfalls to avoid. The episode offers tips to optimize marketing efforts using AI.

Key Topics Discussed
  • AI in Marketing
  • Content Writing
  • Improving SEO
  • Advanced Data Analytics
  • Future Trends in AI Marketing
About Brian Bluff

Brian co-founded Site-Seeker with his brother Eddie in 2003. He loves charts, tables, graphs – not necessarily in that order. Before becoming an entrepreneur, Brian earned his bachelor’s in microelectronic engineering at RIT and spent several years in the United States Navy. He went on to work for some of the country’s most successful companies including Pfizer, M&T Bank, and PAR Technology, where he held several vice president positions. Now, in his role as CEO at Site-Seeker, Brian continues to help strategize on client accounts and supports sales efforts. He also shares the secrets of digital marketing on the national stage.

About the MHEDA Talks Podcast

Shari Altergott has over 20 years of experience within the Material Handling Industry.  During her career she has held several positions withing marketing, sales, business development and executive leadership. Today she leads The CX Edge, a customer experience consulting firm focused specifically on the material handling industry. Over her time, she has developed full scope marketing functions that manage corporate initiatives related to customer experience, CRM, social networking, brand development, advertising and lead generation. Learn more at cx-edge.com.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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