MHEDA TALKS

Building a Sales Culture

About This Episode

Learn how to build a successful sales culture in the material handling industry with insights from Todd Cohen on MHEDA Talks. This episode explores techniques for fostering a collaborative, goal-driven environment that empowers sales teams, improves customer relationships, and drives growth.
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Building a Sales Culture by Todd Cohen

In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, talks with Todd Cohen about building a sales culture that drives business growth. They discuss why everyone in a company plays a vital role in sales and how breaking down siloed cultures can lead to a more cohesive and effective sales strategy. Todd provides insights into fostering collaboration, empowering employees, and creating a unified mindset across all departments of an organization.

Key Topics Discussed
  • Understanding Employee Contribution to Sales
  • Breaking Down Silos
  • Fostering a Sales Culture
  • Collaborative Communication
  • Measuring Success
About Todd Cohen

With a vibrant track record as a keynote speaker, Todd’s engagement in the realm of sales culture transformation has been marked by humor, motivation, and relatable experiences. Todd’s message has ignited a shift in how sales is perceived across various organizations, enhancing their growth and profitability. As the author of the “Everyone’s In Sales” series, his narratives have reshaped the definition of a sales mindset, bridging gaps and converting every dialogue into a growth opportunity. As a Certified Speaking Professional, Todd’s keynotes and workshops reinforce the power of sales and its significant impact on organizational success.

About the MHEDA Talks Podcast

Shari Altergott has over 20 years of experience within the Material Handling Industry.  During her career she has held several positions withing marketing, sales, business development and executive leadership. Today she leads The CX Edge, a customer experience consulting firm focused specifically on the material handling industry. Over her time, she has developed full scope marketing functions that manage corporate initiatives related to customer experience, CRM, social networking, brand development, advertising and lead generation. Learn more at cx-edge.com.

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