MHEDA TALKS

Effective Marketing Strategies

About This Episode

Discover effective marketing strategies for the material handling industry with insights from Lorie Leitner and Red Andal on MHEDA Talks. This episode covers branding, digital marketing, and customer engagement techniques that drive growth and increase brand visibility in a competitive market.

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Effective Marketing Strategies by Lorie Leitner and Red Andal

In this episode of MHEDA Talks, host Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Lorie Leitner and Red Andal about the evolving role of marketing in the material handling industry. The discussion highlights the importance of crafting effective marketing strategies, creating relevant and impactful content, and leveraging digital tools. Their insights provide actionable tips aiming to strengthen brand and marketing efforts in the material handling industry.

Key Topics Discussed
  • Marketing in Material Handling
  • Crafting Effective Marketing Strategies
  • Content Creation and Distribution
  • Leveraging Digital Marketing Tools
  • Building Cohesive Brand Recognition
About Lorie Leitner

Lorie Leitner is the Director of Marketing at ProLift Toyota Material Handling. The bulk of her career has been in the material handling industry. She is skilled in traditional and digital marketing and branding. Lorie also champions customer experience efforts and has experience in sales management.

About Red Andal

Red Andal is the Marketing Manager at Liftow Limited. Red is the t

About the MHEDA Talks Podcast

Shari Altergott has over 20 years of experience within the Material Handling Industry.  During her career she has held several positions withing marketing, sales, business development and executive leadership. Today she leads The CX Edge, a customer experience consulting firm focused specifically on the material handling industry. Over her time, she has developed full scope marketing functions that manage corporate initiatives related to customer experience, CRM, social networking, brand development, advertising and lead generation. Learn more at cx-edge.com.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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