How Your Dealership Can Take Advantage of CFT

About This Episode

As the first industry-wide certification, the CFT provides dealerships and schools with a structured pathway to train, certify, and promote careers in forklift maintenance and repair. In this session, learn how the CFT program addresses workforce challenges, why it’s vital for the industry, and how your dealership can implement it or partner with local schools to build a skilled technician pipeline.

How Your Dealership Can Take Advantage of CFT (Certified Forklift Technician) Certification

The ongoing shortage of highly skilled forklift technicians remains a significant challenge for dealerships of all sizes. To fill the gap, many dealerships have turned to recruiting talent from adjacent industries, such as automotive technicians or students in programs like hydraulics, diesel, and industrial maintenance. However, a structured, industry-specific pathway for forklift technician training has been notably absent—until now.

The Certified Forklift Technician (CFT) program is the first industry-wide certification designed to provide dealerships and schools with the tools to train, certify, and promote rewarding careers in forklift maintenance and repair. This program establishes a clear pathway for aspiring technicians, ensuring a consistent standard of excellence across the industry while addressing the critical shortage of skilled workers.

Key Topics Discussed
  • Understanding the Components
  • Insights into Utilization of the Training
  • Why It Matters
  • How to Get Started

By adopting the CFT program, dealerships can not only address immediate hiring challenges but also invest in the long-term development of a skilled workforce that drives success and growth for the material handling industry.

 

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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