MHEDA TALKS

Marketing Strategies

About This Episode

Discover powerful marketing strategies tailored for the material handling industry with insights from Rob Polich on MHEDA Talks. This episode covers key tactics for reaching target audiences, enhancing brand presence, and driving growth in a competitive market.

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Marketing Strategies by Rob Polich

In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, interviews Rob Polich to explore the evolving role of marketing in the material handling industry. Rob shares insights on crafting effective go-to-market strategies, focusing on customer needs, and adapting to changes in the marketing landscape. The discussion highlights how companies can leverage modern marketing techniques to differentiate themselves and stay competitive.

Key Topics Discussed
  • Evolving Marketing Roles
  • Customer-Centric Strategies
  • Embracing Digital Marketing
  • Metrics for Success
  • Adapting to Industry Trends
About Rob Polich

Rob Polich is the Vice President of Sales & Marketing at Superior Fabrication. With over 20 years of experience, Rob is a strategic leader with a history in developing and executing innovative sales, marketing, and go-to-market strategies across diverse sectors, including manufacturing, contract fabrication, and highly engineered products. Alex has a passion for fostering diverse, insightful teams that excel in competitive markets by executing effective plans, optimizing marketing initiatives, and delivering exceptional customer relationship management in the material handling industry.

About the MHEDA Talks Podcast

Shari Altergott has over 20 years of experience within the Material Handling Industry.  During her career she has held several positions withing marketing, sales, business development and executive leadership. Today she leads The CX Edge, a customer experience consulting firm focused specifically on the material handling industry. Over her time, she has developed full scope marketing functions that manage corporate initiatives related to customer experience, CRM, social networking, brand development, advertising and lead generation. Learn more at cx-edge.com.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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