Mastering EEAT: Building Trust & Authority with Content, Testimonials, & Link Building
In today’s competitive digital environment, EEAT—Experience, Expertise, Authoritativeness, and Trustworthiness—is a cornerstone for achieving and maintaining website success. Establishing EEAT not only enhances your online visibility but also builds the trust and credibility necessary to attract and retain customers. This webinar offers actionable insights and proven strategies to help you master EEAT and elevate your website’s performance.
Key Topics Discussed
- Crafting Expert Content
- Building Trust Through Testimonials and Case Studies
- Effective Link-Building Strategies
- Implementing EEAT for Long-Term Success
MHEDA is pleased to partner with Site-Seeker to bring you this first of a three-part marketing webinar series where you will learn new marketing insights. This webinar equips you with everything you need to optimize your website for EEAT, ensuring long-term success in the ever-evolving online landscape. Start building a stronger, more credible digital presence today!
About Matt Ford
Matt oversees business operations at Site-Seeker, managing and guiding the staff, enhancing the culture, and helping the team appreciate and leverage their unique and collective strengths. Matt’s 25+ years in business have spanned various countries, industries, and ventures. In 2011, Matt joined Site-Seeker full-time after various roles managing sports arenas, stadiums, and professional teams. Throughout his career, Matt has enjoyed the variety of managing his own small businesses and working for larger companies in Hershey, PA, and Rochester, where he oversaw the planning and execution of thousands of live events over a 15-year span. Today, Matt leads the team as President and continues to focus on building a healthy organization, enhancing the culture, and growing the business while investing in a team that takes great care of our clients. Matt and his family reside in North Carolina.
About Enny Scharf
Enny Scharf, is a strategy-driven marketing specialist who’s here to help companies develop and optimize their marketing and communications strategies. Enny brings a unique blend of analytical thinking and creative flair to create inspiring campaigns that truly make a difference. Having begun her career in the management consulting industry, Enny has expanded her skills and capabilities through diverse client-based challenges, gaining experience across various industries. She recently completed her master’s degree in Integrated Marketing Communications at Georgetown University, complementing her skill set with valuable analytical and management expertise backed by a B.B.A. degree.
