MHEDA TALKS

The Customer Experience

About This Episode

Learn strategies for creating exceptional customer experiences in the material handling industry with insights from Alex Reed on MHEDA Talks. This episode explores the importance of customer-centric approaches, building lasting relationships, and the impact of quality service on business success.

Listen to the Audio Podcast

Podcast: Play in new window | Download

The Customer Experience by Alex Reed

In this episode of MHEDA Talks, Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Alex Reed about the critical importance of the customer experience in the material handling industry. Alex explores how internal processes impact customer interactions and offers practical advice on leveraging technology to enhance both employee and customer experiences. The discussion provides valuable insights for businesses aiming to build stronger relationships and optimize their business.

Key Topics Discussed
  • Internal Processes and Customer Impact
  • Technology and Customer Engagement
  • Employee Experience
  • Actionable Strategies for Improvement
  • The Importance of Customer Experience
About Alex Reed

Alex Reed is the Chief Commercial Officer at Vsimple, a workflow management technology company, and currently serves on the company’s board of directors. Alex’s career began at manufacturer Big Ass Fans, where he led an expansive marketing division that helped the company grow from $30 million in annual sales to more than $250 million. Beyond marketing, Alex always pushed the company’s evolution and oversaw its expansion into consumer products, growing the product line to represent nearly a third of total company revenue within three years. In 2017, Alex sought a new challenge and co-founded Truman’s with a mission of moving the cleaning industry in a more sustainable direction. Throughout years of experience, Alex provides insights into the material handling industry.

About the MHEDA Talks Podcast

Shari Altergott has over 20 years of experience within the Material Handling Industry.  During her career she has held several positions withing marketing, sales, business development and executive leadership. Today she leads The CX Edge, a customer experience consulting firm focused specifically on the material handling industry. Over her time, she has developed full scope marketing functions that manage corporate initiatives related to customer experience, CRM, social networking, brand development, advertising and lead generation. Learn more at cx-edge.com.

Subscribe to MHEDA News & Insights

Stay up to date with the latest material handling industry news.
SIGN-UP NOW
Scroll to Top

Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

2025 and Beyond: Strategic Moves for Business Growth and Sustainability
Tuesday, April 29 from 9:45 am to 11:00 am

Key Takeaways from MHEDA’s DSC Report
Tuesday, April 29 from 1:15 pm to 2:30 pm